3D tradeshow booth renders with onepoint logo on them

The Right Booth to Make the Most of Your Trade Show Marketing

In the dynamic world of trade shows, your exhibit is the first impression you make on potential clients and partners. At OnePoint Integrated Exhibits, we understand the importance of selecting the right trade show booth to effectively showcase your brand and help you stand out. Choosing the right size, style, and design for your booth is critical. So, where do you start? 

Booth Space Types

Before you consider a new trade show exhibit, it’s important to determine what size and type of booth space you need to accomplish your goals. Most shows sell booth spaces in 10’ x 10’ increments and offer several space types: In-line, in-line corner, end-cap, perimeter, peninsula, split island, and island. Of those, in-line and island are some of the most common and popular choices.

  • In-line spaces are standard trade show booths positioned in a row, typically between two other booths, with only one side open to the aisle to enter. Opting for an inline booth space reflects a savvy choice for exhibitors seeking an optimal blend of visibility and efficiency. These types of booths seamlessly integrate into the exhibit hall layout, ensuring a streamlined setup that radiates practicality while maintaining a polished and compelling presentation of your brand.
  • Island spaces emerge as a powerful choice for exhibitors aiming to make an undeniable impact at trade shows. These booths promise maximum visibility and exposure, providing an expansive canvas to create a memorable and immersive brand experience. With ample space for engagement, traffic flow from all sides, and nearly unlimited design regulations, island booth spaces facilitate meaningful interactions with attendees.

Exhibit Types 

Once you’ve determined what size and type of booth space you plan to use, it’s time to consider what kind of exhibit you need. At OnePoint, we offer two main types of trade show exhibits: portable and custom modular.

  • Portable displays pack small and are lightweight, quick and easy to set up, and cost-effective. They are typically used in 10×10 in-line spaces and are ideal if you exhibit in multiple small shows throughout the year and want to set up and tear down yourself. We recognize that these displays need to have an impact, even though they are compact in size. We capitalize on this with eye-catching graphics and compelling messaging. 
  • Custom modular exhibits offer a versatile solution for businesses that want an elevated look that will help them stand out from the crowd. These displays are designed specifically to meet exhibitors’ unique aesthetic, functional, and budgetary needs. And, because they are constructed from modular ‘building blocks’, they are rentable, scalable, and can be easily reconfigured for various shows.

Additional Features to Consider

Whatever type of exhibit you choose, our team is ready to help you make it your own. As you think about your exhibit, you’ll want to also consider flooring and how to integrate technology.

The flooring you choose for your trade show booth plays a pivotal role in enhancing the overall feel of your exhibit space. We offer an array of options, including carpet inlays, rollable vinyl with woodgrain patterns, and custom-printed floors, each contributing to a professional aesthetic that elevates the visitor experience. 

The integration of LED walls has transformed the landscape of trade show exhibits, offering captivating and immersive visual experiences. By incorporating state-of-the-art technology, you not only distinguish yourself but also convey a message of innovation and expertise. Technology can be a potent tool for fostering meaningful connections—which is, ultimately, the most important thing. 

Make a Lasting Impression with OnePoint 

We know that choosing the right booth space and exhibit is paramount to making a lasting impression and achieving your business objectives. Whether you opt for the impact and versatility of custom modular exhibits or the simplicity and ease of a portable display, each choice reflects a strategic decision aligned with your unique goals and budget. At OnePoint Integrated Exhibits, we understand the significance of this decision and are here to guide you every step of the way. 

Our experienced team is ready to collaborate with you, ensuring that your booth not only stands out in crowded exhibit halls but also effectively communicates your brand identity. Reach out to the OnePoint team today, and let us transform your vision into a compelling and impactful trade show presence. Your success is our priority, and together, we’ll help you find a better way to display.

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