Trade shows can be one of the most effective ways to market your brand! They provide companies of all sizes with the opportunity to showcase their brand and engage with customers, prospects, and suppliers face-to-face, in real time. However, these experiences come at a cost. They tend to use a tremendous amount of energy, and they are notorious for producing waste. Fortunately, there are ways to create sustainable trade show booths and exhibit more cost-effectively and more sustainably.
Last year, we walked through 5 key trends that made exhibiting a bit greener.
- Rethinking SWAG. While giveaways can be a great way to promote your brand, many end up in the trash. Try being more sustainable with giveaways that are eco-friendly, or that most people will use daily. This can look like reusable water bottles or bags, notebooks, thumb drives, portable chargers, gift cards, etc. If you’re looking for some ideas, go check out Green Giftz!
- Go digital. Instead of handing out printed literature that could get lost or trashed, go digital! Allow attendees to scan QR codes to download digital brochures or have them scan their badge and email materials after the show. By avoiding printing and shipping heavy literature to and from shows, you can save money on shipping and handling and be more environmentally conscious.
- Rent instead of buy. Did you know you can rent a totally customized trade show exhibit? Renting allows many different companies to use the same hardware components. This is extremely efficient and helps reduce waste when companies need to update their exhibit design. Plus, renting can be more cost-effective than buying, depending on the number of shows you need it for.
- Ship smart. Invest in exhibit properties that pack light and small and consolidate all of your exhibit materials so they can ship together. This will help reduce your environmental footprint and also help save on shipping and material handling costs.
- Think beyond the show. There are many ways to think more about the future: buying graphics that are produced from 100% recycled materials, repurposing old or worn-out graphics, and donating or scrapping old exhibits.
Along with implementing all of these environmentally friendly practices, one of the most effective ways you can exhibit more sustainably, and cost-effectively is to invest in a custom modular exhibit.
Reconfigurable
Custom modular exhibits can be configured in an infinite number of ways (think big building blocks). Whether your trade show schedule is packed with back-to-back events or just a few shows a year, inevitably you’ll run into a situation where you need to set your exhibit up differently. Custom modular exhibits can accommodate any change you need to make to your trade show exhibit!
Durable
Custom modular exhibits are durable and easy to repair. Because of how many shows these exhibits are designed to support, they are made to withstand numerous event installations and dismantles.
If a booth component goes missing or is broken, the building block design allows for it to be easily repaired or replaced, extending your exhibit longevity. This is a critical factor in reducing the number of exhibit assets that we throw out each year.
Reduce waste, energy, and cost
While fully custom exhibits are made with heavy materials, custom modular exhibits are designed to save energy during shipping. They pack “light and tight” to reduce shipping and material handling costs. Not only does this help your trade show budget, but it helps the environment as well.
With these tips and tricks for going green at your next trade show, you are guaranteed to positively impact the planet while still getting leads and engaging with your target audience.
Do you want to start exhibiting more sustainably, while saving money? Contact us for a FREE consultation and design today!
