Whether you’re preparing for your first trade show or you’ve been exhibiting for years, one rule of thumb remains the same: start planning early. In most cases, beginning the process
Is your trade show exhibit keeping up with your 2026 marketing goals? Old assets, outdated technology, and dirty graphics may stop you from reaching those goals. The new year brings
When working with an exhibit designer, you still need to finalize the graphics for it. That can often be intimidating if you’ve never exhibited before! Your booth graphics are one
While trade shows are one of the best ways to generate leads and engage with clients and suppliers, they also come with their own set of challenges. That’s why it
Budgeting for a trade show may seem like an overwhelming task, considering all the variables and details to plan for. With rising costs and economic uncertainty, it is crucial to
What is an island booth, and why would I want one? An island booth is a type of trade show booth that is open to the aisles on all four
What is a peninsula booth, and why would I want one? A peninsula booth is a type of trade show booth that is open to the aisles on three sides.
Did you know there’s a trade show for the trade show industry? We sent our CEO, Mari Schultz, to EXHIBITORLIVE 2025 in San Antonio to check out the latest trends
You’ve studied your target audience. Perfected your product or service offering and even figured out the tradeshow where you’d like to exhibit. What’s next? Selecting the perfect booth space! There
We recently walked the largest manufacturing technology show in the Western Hemisphere, the International Manufacturing Technology Show (IMTS), to engage with clients and observe exhibit trends and best practices. With
